It is not news that every day we are bombarded by thousands of commercials and advertisements.
To get away, we notice the mailbox with "No advertising please!" We have adblockers, change the channel or just divert our attention to something else. For businesses, this behavior is obviously a growing problem - how will they reach us consumers?
Influencer Marketing can seem like a new phenomenon that is only one of a number of the trends we have seen change in marketing. But we think after so Influencer Marketing is actually an ancient concept, the focus has just shifted from the sports arenas, theaters and the front row at fashion shows to social media.
For every day that passes, it seems social media reaches deeper into our lives. We may shift from one social platform to the other. But there we are. We check our social media, the first thing we do when we wake up, when we are on the way to work, before lunch, after lunch, when the commercials on TV and before we go to bed. In total, we spend between 7 and 9 hours a week to actively update us via our social media 1. So, if you as a company want to reach your target audience - make sure to be seen where the target audience is - in social media!
By working with Influencer Marketing, your company and brand the opportunity to appear with influential sections and grow together with them. The profile's followers look up to them and inspired by how they live their lives, what they eat, what they wear and what they are involved in. Work to be associated with these influential profiles that already have an established trust with your audience.
Advantages of Influencer Marketing
Reaching more consumers. Once influential sections publish pictures or write texts about your business you will reach out to lots of people in your target market. These are people who follow the profiles for inspiration and looks up to the profile lifestyle.
Get people to start talking about you. If you are working with Influencer Marketing is a great tip to work with high frequency. Working with multiple profiles that regularly publishes materials for you makes consumers feel that you are everywhere, and everyone seems interested in you. It obviously creates a lot of interest and makes people want to know more and get hold of your product.
Build trust. Influencers have managed to get where they are because they have built up trust and commitment of their followers. The trust built up against the followers are definitely any company can benefit greatly from. By appearing with and recommended by the profiles to get your business a credible introduction, one feels a greater trust in your business than if they were reached by your advertising message in traditional media such as TV commercials and print ads.
Content creator. Many Influencers are incredibly adept at both copywriting and image. When you partner with an Influencer is one of the great values of the content they create for your business. When you should have a photography book as you model, photographer, studio, styling team and the material will then also worked for. Do you collaborate with an influencer will solve them all this question for you.
A solid SEO boost. Without going into too much technical detail, it is also definitely worth taking up the Influencer Marketing is a very effective way to SEO optimize aside from getting the help of an expert SEO company, of course. For example, a blogger discusses your company and links to your website is something that Google's algorithm love. Google knows how important credibility for us consumers, because the rewards sites that have a lot of linking to it from other credible parties, as influencers.